Dreaming of Pay Per ClÃck Sausage
By Jim Hedger (c) 2007 The problem might have been that Jeffrey had heard the same set of questÃons once too often or it could just be the night noises one hears when traveling in strange cities. It...
View ArticleClÃck Fraud: A Guide To Protecting Your Pay-Per-Click Campaign
Click fraud is the latest ‘hot topic’ circulating the online marketing arena, but what is it? And how does it affect you as a merchant running a pay-per-click campaign? Spending on Internet advertising...
View ArticlePay Per Click Party Over?
First the good news. Pay per click, as it has been perfected by Google, is unarguably the Web’s highest business achievement to date. Google has become an international corporate icon worth more than...
View ArticleMistakes Of Pay Per Click Advertising: The Terrible 10
Vigilance, micromanaging and attention to detail can help you avoid some common and costly mistakes of PPC advertising. What are those mistakes? Here are the terrible 10 that are typical to most pay...
View ArticleA Loophole For Paid Links
It seems it was only a matter of time before the cleverer element of the SEO world developed a workaround for Google’s penalizing of paid links. The workaround involves a pretty creative “dynamic”...
View ArticleBecome a Pay Per Click Expert in 5 Quick and Easy Steps!
Ever heard of the 90/10 pay per cliÃck rule? Basically it says that 90% of PPC success is enjoyed by only the top 10% of advertisers who know the inside methods to getting the most from their PPC...
View ArticlePay Per Click – It’s The Quality That Counts!
When running an effective Google AdWords PPC campaign there are many factors to consider and unless you’re experienced with how their systems work you may be missing some important factors you need to...
View ArticleGoogle Adwords Rules
It has slipped the attention of many Google Adwords users that Google have updated their guidelines on landing pages that capture visitor information. Typically this would include registering for...
View Article7 Tips for Powerful PPC Ads
Before we get started, let’s go back to basics. PPC (Pay-Per-Click) Google ads are found above and to the right of your search results. Written with your keywords and key phrases in mind, they are...
View ArticleGoogle Product Search Now Google Shopping & No Longer Free
Google Product Search has been offering a free method of getting products seen at the top of the Google results pages for years now (when your price is low enough and your feed optimised correctly),...
View ArticleGoogle’s Top Position Isn’t Top Anymore…
Google has gone through a lot of changes in the last year, and the front page of Search Results has undergone a slow overhaul which has resulted in the top three organic positions ending up lower down...
View ArticleHow Well Does Google Rate Your Adwords Campaign?
If you’ve dived into Adwords without doing reading beforehand, you may not be aware that Google assigns Quality Score ratings to your keywords, based on a load of factors in your campaign. It’s...
View ArticleOrganic SEO vs Paid SEO
Search engines like Google will regularly crawl websites and carry out an “assessment” of some sorts. Based on this assessment Google will then decide an appropriate position in which your website can...
View ArticleWhat is PPC Advertising?
When you search for a keyword on Google you are presented with a list of websites that Google believes are relevant to your search. Within these search results you are presented with both organic...
View ArticlePPC vs SEO – The Basics
We highlight the basic differences between PPC and Organic SEO. When you carry out a search on Google you are presented with organic search results and paid search results. Organic search results can...
View ArticleA Brief Intro to Google Product Ads
There has been a recent surge in advertising on the internet, particularly on search engines like Google. If traditional PPC advertising was not enough, Google has now introduced Google Product Ads; a...
View ArticleClik here to view.
Google AdWords Reports – A Breakdown Of Your Report
If we are managing your Google AdWords accounts, you will be receiving monthly AdWords reporting from us via email. We have broken down the reports in this blog so that you can see just what each...
View ArticleClik here to view.
WNW Digital’s Friday Blog Round Up – 13th May 2016
Hello everyone and welcome to another edition of WNW Digital’s Friday Blog Round Up where we bring you the latest from the Digital Marketing world. It’s Friday 13th today, so let’s hope we don’t...
View ArticleClik here to view.
WNW Digital’s Friday Blog Round Up – 1st July 2016
What’s up people! Welcome to the latest edition of WNW Digital’s Friday Blog Round Up where we bring you the latest news from the digital marketing world, including search engine optimisation, social...
View ArticleClik here to view.
Google Expanded Text Adverts
Google have recently launched Expanded Text Adverts for smartphones and have seen a 20% increase in click through rates for the companies using them. Working with tech partner Kenshoo, who are the...
View Article
